CORONA, Calif., (March 6, 2009) – Up and running since the snow started flying, the Monster Energy partnership with Nordica USA for the 2009 Monster Energy amp; Nordica Demo Tour has been deemed a solid success by officials at both companies as the North American ski season nears its final couple months of activity nationwide.

The idea for the unique partnership came about at a motocross race of all things. Nordica’s Andy Hare looked to Monster Energy as a means to not only co-promote the brands, but also as a way for the longtime ski industry giant to strengthen its position with younger freestyle and park skiers. So America’s No. 1 by-volume sales energy drink, Monster Energy, would serve as the perfect fit in helping deliver that younger demographic, doing so at demos and trade shows across the United States.

“The response from the skiers has been what we expected – excellent,” said Hare. “Our product reps have stepped up and worked to incorporate the partnership into their own on-snow marketing efforts and, in turn, the Monster Energy brand has helped deliver additional interest, especially from the pipe and park crowd with Nordica’s freestyle line of skis.”

And on the same hand Monster Energy’s visibility at the nation’s ski areas continues to rise up the charts, now thanks in part to its partnership with Nordica.

“Though ski area parking lots still feature a lot of expensive cars and Gucci-wearing après skiers, that’s certainly not who Monster Energy caters to,” explained Monster Energy’s John Lee, Director of Sports Marketing. “Our customers are the ones who drove all night and maybe caught a few hours sleep in their car before booting up, or roll off a couch well before sunrise to make sure the chairlifts are up and running. Monster Energy works with the backbone of the ski industry – the young, up-and-coming core athletes who represent the future of the ski industry, along with the core mountain employees who groom the runs and build the parks.”

From the state of Washington down to California, over to Nevada and up through Utah, Idaho and Montana, then across the Midwest – with stops in Minnesota, Michigan, Wisconsin, Illinois, Indiana and Ohio, then up in the eastern states of Pennsylvania, New York, Vermont, New Hampshire and Maine, Monster Energy and Nordica have teamed up on numerous on-snow ski demos, ramping people up on samples of Monster product and sending them out on the industry’s best-built ski equipment.

“I’m traveling all over the country and hearing from everybody how cool it is that Nordica and Monster have hooked up,” said pro freeskier Peter Olenick, who just happens to be backed by both companies. “I’m like ‘Right on, I’m all about the synergy!’”

For more information regarding the upcoming Monster Energy amp; Nordica Demo Tour ’09 dates, link to: www.nordicacompetition.com

Monster Energy supports the sport. Be it skiing, SX, rally, insane distance jumping, MX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, rock crawling, wake, mini bikes, surf, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee amp; cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy “Hitman” energy shot. Everybody running, tuning, testing and selling Nordica product will be diggin’ ‘em – so will you. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com