NORDICA SIGNS MONSTER DEAL WITH... WELL... MONSTER

The nation’s leading energy drink in sales by volume, Monster Energy is looking to Nordica as a strategic conduit to deliver the Monster Energy brand and product to the very nucleus of the ski industry; from the hands-on shop and sales people to skiers of all ages and abilities on the snow at one of the many ski areas where Nordica will demo its industry-leading equipment.

This partnership aligns Nordica with the athletes who represent the core of the sport. With this relationship Nordica reinforces its commitment to the younger generation. “We are extremely excited about this partnership as it gives us the opportunity to speak directly with a segment of the community which has shown steady increases over the past 5 years.” Comments Andy Hare Nordica USA. “This can be a tough crowd to speak to and with this new partnership we have a leg up.”

An interesting link already established between the two companies – and a big part of the reason for this new co-promotional effort – is freeskier Peter Olenick. The Aspen, Colo., local and top pipe and park skier has been running the Monster Energy M-claw logo for a couple seasons now, as well as skiing Nordica product as part of the Nordica Supercharger Team.
“So all-in-all it’s going to be a great partnership throughout the 2009 ski season and beyond.”

Monster Energy supports the sport. Be it skiing, MX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, wake, mini bikes, surf, snowboards, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD and the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend.